The Rise of the Digital Shopper

Consumer research shows that 77% of shoppers reduced their grocery store purchases to at least one category of items. Today, just 44% of shoppers on average now make the majority of their common grocery item purchases at brick-and-mortar grocery stores, versus 63% in early 2020 — a 29% decline — and this is just the beginning.

Consumers now seek unique features such as product comparisons, diverse assortments, and personalized promotions. Your grocery clients need new strategies to present their value and a new way to define their relationship with their customers. One new opportunity for grocers to serve their customers is with personalized health and wellness, i.e., Food-is-Medicine, capabilities from GoNo Food Finder that you can integrate into your technology.

GoNo is the only clinically proven Food-as-Medicine App for consumers to determine what foods are good or bad for their individual medical conditions and wellness goals. We empower consumers to make the right decision based on what is available at the physical or online grocery store. Consumer loyalty increases with authentic, personalized precision medicine. The results are greater cart size, conversion to Own Brands, cross-selling to medically relevant products, unequivocal consumer data, and the bolstering of brand value through medical authenticity.

Profit from Pricing Pressures

“Shrinkflation” is now in the crosshairs of the White House. But far worse than that is the consumer perception that somehow Grocery Retailers are to blame (see New York Times article). This is both an opportunity and a threat to your bottom line.

Grocery Retailers can become consumer Champions in these circumstances. Don’t get caught in shrinkflation in the first place; instead, capture and convert consumers to your Own Brands.   

GoNo is the catalyst for you to do this. We judge every product based on its medical efficacy (good-for-you-ness), side-by-side. Even if your formulation is exactly the same as another’s, your own brand can legitimately be shown at the front of the line. It is also significantly easier for you to alter your formulation to outshine and out-grade other products focused on major health concerns like diabetes, heart disease, obesity, and arthritis. 

GoNo is the only clinically proven Food-is-Medicine App for consumers to determine what foods are good or bad for their individual medical conditions and wellness goals. We empower consumers to make the right decision based on what is available at the physical or online grocery store. Consumer loyalty increases with authentic, personalized precision medicine. The results are greater cart size, conversion to Own Brands, cross-selling to medically relevant products, unequivocal consumer data, and the bolstering of brand value through medical authenticity (see summary sheet).

Proving Value & Winning Loyalty

Grocery Shoppers are demanding more value in 2024. They worry about a recession and the outcomes of the Election. Fortunately, over 83% of Shoppers believe that Own Brands are as healthy as national brands, and 90% believe Own Brands deliver superior value. Read McKinsey’s “The State of Grocery in North America 2023” Report (download here), which also shows that over 80% of consumers buy more with personalization.

GoNo will enable Grocery Retailers to capitalize on these trends by providing personalized precision medicine backed by scientific facts that consumers trust while showing the health benefits of Own Brands for each consumer. 

GoNo is the only clinically proven Food-is-Medicine App for consumers to determine what foods are good or bad for their individual medical conditions and wellness goals. We empower consumers to make the right decision based on what is available at the physical or online grocery store. Consumer loyalty increases with authentic, personalized precision medicine. The results are greater cart size, conversion to Own Brands, cross-selling to medically relevant products, unequivocal consumer data, and the bolstering of brand value through medical authenticity. I’ve attached a summary sheet with further information (download here).

Nearly 70% of Center Store Sales Purchased Online Are Being Diverted.

Findings from a poll of 1,000 consumers Grocery Dive (download here) recently conducted with market research firm Inmar Intelligence suggest that the grocery industry faces obstacles as it looks to convert customer relationships built in stores to online — especially where the center store sales that are key to grocers’ bottom lines are concerned.

Three-quarters of survey participants said the center store is “absolutely” or “mostly” relevant to their shopping habits. But just 9% of respondents said they use their local grocery store’s e-commerce service to shop this department, while nearly 70% indicated they turn to Amazon, Walmart, Sam’s Club, or Costco for their favorite center store staples.

Personalization strategies are the key to holding online customers while improving the customer experience for the in-store shopper. Grocers now have access to GoNo Food Finder’s ability to tell shoppers the right nutritional preferences based on their medical conditions and health goals. This personalization capability can keep your shoppers from online defection.

GoNo is the only clinically proven Food as Medicine App for consumers to determine what foods are good or bad for their individual medical conditions and wellness goals. We empower consumers to make the right decision from what’s available to them at the physical or online grocery store. Consumer loyalty is cemented by grocers providing authentic personalized precision medicine that results in greater cart size, conversion to own brands, cross-selling to medically relevant products, unequivocal consumer data, and the bolstering of brand value through medical authenticity.

Winning Grocery Shopper’s Hearts

Inflation has caused some brands to charge as much or more for their product when there is less of it. This trade-off forces consumers to pay increasing prices for diminishing returns. While this isn’t a new practice, the cost-of-living squeeze heightens consumers’ attention to value—and they are shouting out about it to alert others. The Accenture Life Trends 2024 report (download here) indicates that under 22% of people feel that grocery retailers have their best interests at heart. This reveals a serious lack of trust!
Grocers need new strategies to present their value and a new way to define their relationship with their customers. One new opportunity for grocers to serve their customers is with personalized health and wellness, i.e., Food-is-Medicine, capabilities from GoNo Food Finder.

GoNo is the only clinically proven Food as Medicine App for consumers to determine what foods are good or bad for their individual medical conditions and wellness goals. We empower consumers to make the right decision from what’s available to them at the physical or online grocery store. Consumer loyalty is cemented by grocers providing authentic personalized precision medicine that results in greater cart size, conversion to own brands, cross-selling to medically relevant products, unequivocal consumer data, and the bolstering of brand value through medical authenticity.

Hyper-Personalize for Profits

For Grocers to “go micro” is about creating the right experience for each customer and service mode in each channel. The expectation is that assortments, provided in a combination of digital and physical experiences, will match individual (and family) needs more precisely.

According to the Deloitte Grocery Retailer Report AUG/23, 87% of grocery retail executives say grocery marketing will become hyper-personalized. As grocers focus on individual consumers, they can open new opportunities, including competing on aspects of personalized health and wellness, i.e., Food-is-Medicine.

Three in four consumers are actively seeking more personalized nutrition, and 55% of consumers say they are willing to pay a premium for the right foods because they contribute to their health and wellness. The opportunity is pressing for grocers to engage the GoNo Food Finder to guide consumers to healthier purchase decisions.

GoNo is the only clinically proven Food as Medicine App for consumers to determine what foods are good or bad for their individual medical conditions and wellness goals. We empower consumers to make the right decision from what’s available to them at the physical or online grocery store. Consumer loyalty is cemented by grocers providing authentic personalized precision medicine that results in greater cart size, conversion to own brands, cross-selling to medically relevant products, unequivocal consumer data, and the bolstering of brand value through medical authenticity.

Most Profitable Pursuits for 2024

With the new year comes outstanding opportunities for Grocery Stores to make significant advances that translate into increased revenues and bottom-line profitability. We leverage technology that delivers healthier foods to consumers to meet their requirements while augmenting consumer loyalty, increasing your private label sales, growing cart size by upselling and cross-selling products that are relevant to consumers’ medical conditions, wellness goals, personal preferences, and tastebud profiles.

Last year, we sent you a series of emails on these subject matters and more and will continue to do so for as long as they are valuable to you.
GoNo is the only clinically proven Food-as-Medicine App for consumers to determine what foods are good or bad for their individual medical conditions and wellness goals. We empower consumers to make the right decision based on what is available at the physical or online grocery store. Consumer loyalty is cemented by grocers providing authentic personalized precision medicine that results in greater cart size, conversion to own brands, cross-selling to medically relevant products, unequivocal consumer data, and the bolstering of brand value through medical authenticity.

Food as Medicine can be your most profitable pursuit in 2024. Let’s connect to discuss your challenges and goals so that we may provide insight and strategy that best serves you.

Share of Life Strategy

Share of Life is replacing Share of wallet. Grocery Retailers looking to differentiate can add new offerings such as a life solution center, promising to save shoppers time and money with improved taste, health, and experience—at higher profit margins than traditional models.

Grocers also have value to offer to other businesses. Look at the rise of retail media, where grocery technology draws in targeted marketing revenue for access to a very targeted audience. Likewise, food in medicine (FIM) will involve taking insurance or employer subsidy payments for medically tailored foods.
GoNo Food Finder will be the center of this FIM ecosystem of partners that the grocery’s capabilities can serve. GoNo can drive new grocery revenue and profit from new quarters. In fact, 71% of grocery retail executives surveyed say they have an opportunity to win a greater “share of life” from consumers. See Deloitte Grocery Retailer Report AUG/23and McKinsey & Company Zero Consumers Report OCT/23

GoNo is the only clinically proven Food as Medicine App for consumers to determine what foods are good or bad for their individual medical conditions and wellness goals. We empower consumers to make the right decision from what’s available to them at the physical or online grocery store. Consumer loyalty is cemented by grocers providing authentic personalized precision medicine that results in greater cart size, conversion to own brands, cross-selling to medically relevant products, unequivocal consumer data, and the bolstering of brand value through medical authenticity.

Providing Shoppers Product Info They Demand

72% of grocery shoppers want more information on products and are willing to SWITCH to brands, including your Own brands. GoNo delivers the vast knowledge consumers seek.

NielsenIQ’s Transparency Trends 2023 report proves the point (download here). Food shoppers increasingly prioritize information as shoppers’ evolving attitudes shift towards transparency. Shoppers outlined how they decide if a brand or manufacturer is being transparent. The reward for providing additional information includes more trust, loyalty, and purchases. 72% of shoppers indicated that providing ingredient definitions and explanations leads to more trust and, their willingness to switch to such brands.

GoNo’s Mobile App provides a product’s ingredients by scanning the UPC code. It tells the consumer what products are good or bad to treat or prevent their medical condition(s), giving detailed ingredient descriptions, scientific evidence, grades, and more. It passively teaches consumers about efficacy, provides product and ingredient alternatives that are good for them, and builds indelible trust and confidence. 

GoNo is the only clinically proven Food as Medicine App for consumers to determine what foods are good or bad for their individual medical conditions and wellness goals. We empower consumers to make the right decision from what’s available to them at the physical or online grocery store. Consumer loyalty is cemented by grocers providing authentic personalized precision medicine that results in greater cart size, conversion to own brands, cross-selling to medically relevant products, unequivocal consumer data, and the bolstering of brand value through medical authenticity.

Elevate Personalization Across Channels

Consumers have come to expect a consistent, seamless, personalized experience across the entire journey, making omnichannel no longer a “nice to have” but a critical offering. The pandemic caused a shift from in-store shopping to online shopping that opened consumers to trying new brands.

So, how can grocery retailers reel consumers back in and strengthen loyalty? More than ever, personalization holds the key. A McKinsey 2022 consumer loyalty survey (download here) found that 80 percent of consumers are more likely to make a purchase when offered a personalized experience. The most successful grocers will need to continue investments in personalization across all channels, and GoNo provides the pinnacle in personalization by customizing recommendations based on the consumer’s medical conditions, wellness goals, allergies, diets, culture, preferences, and more.

GoNo is the only clinically proven Food as Medicine App for consumers to determine what foods are good or bad for their individual medical conditions and wellness goals. We empower consumers to make the right decision from what’s available to them at the physical or online grocery store. Consumer loyalty is cemented by grocers providing authentic personalized precision medicine that results in greater cart size, conversion to own brands, cross-selling to medically relevant products, unequivocal consumer data, and the bolstering of brand value through medical authenticity.