Our Story

Like many that have been diagnosed with chronic disease, a single routine check-up changed the life of the GoNo Food Finder founder Adam Southam. His doctor, Elizabeth Klodas, told him he had abnormally high levels of fat in his blood, a condition called hyperlipidemia, that could lead to heart attack or stroke. Instead of reaching for medications first, his physician prescribed a book that taught simple dietary changes. His deadly triglyceride levels plummeted from 1830 to 410 points in 90 days. His doctor then prescribed a high quality fish oil and his triglycerides dropped another 200 points. Adam tells an amusing story of shopping for fish oil, and the confusion that he experienced in trying to choose from dozens of options. Most physicians and pharmacists are not trained in nutrition or functional food and his journey caused him to create our algorithm the relies wholly upon significant verifiable clinical facts. Adam created the GoNo Food Finder to guide others to treat or prevent disease using Functional Foods, tools, and reliable resources.

Our Mission & Vision

To empower everyone to make informed decisions about what is best for their individual needs in food, beverages, supplements, recipes, and menu items. To significantly improve human health through food for prevention. To inspire learning knowledge about food in advancing one’s own health. To create economic benefits for consumers, employers, payers, providers, physicians, and health systems for the betterment of all. Our Vision is to enhance the health, wellbeing, and financial security of individuals by using Functional Food & Integrative Medicine to treat and prevent medical conditions.

Our Culture

Our culture is important to us. We desire to create an environment where you can thrive and succeed. We provide you with all the necessary tools to aid in that success. From staff support to check-ins we do not lack encouragement or vision for what we are looking to achieve.

In Summary

Over 100 million Americans suffer from chronic disease directly caused by poor food and a lack of nutrition. Functional Food is that which does more than mere nutrition and can be used to treat or prevent these chronic diseases in the vast majority of cases. When integrated with modern medicine, Functional Food can improve outcomes and, in all cases, lead to healthier lives. GoNo developed a patented algorithm we call our “Efficacy Engine®”. It determines what foods are effective in the treatment or prevention of disease, based entirely upon peer-reviewed clinical research. Each food is assigned a grading that shows the effectiveness of its ingredients, ranked A to F, along with the number of effective ingredients that food contains. These results can be used for grocery shopping lists, recipes, restaurant menu selections, and meal planning. Our mission is to improve patient outcomes and reduce the $2.7 trillion in unnecessary costs associated with preventable chronic diseases. We profit, with a purpose, by selling 75,000 shelf-stable foods and supplements that meet a minimum standard of “first doing no harm”. These products are priced at par with major grocery retailers. We partner with physicians, insurance companies, health clubs, and other wellness organizations to bring these resources to the public.