Delivering Better Product Value

Most consumers across all income brackets perceive private brands as equal or superior in value to national brands. A 2023 McKinsey Study (download here) shows that 89% of consumers believe “store’s own brand offers similar or superior value for the money to branded products.” Rising food costs and inflation have squashed grocery retailer margins. Fortunately, highly profitable grocery Own brands help offset these economic pressures.

GoNo positions grocery retailers to achieve greater conversion to own brands by removing ingredient, taste, and quality questions, alleviating shopper fear, and leaving behind economic questions. The obvious choice is the grocery’s own brand.

GoNo is the only clinically proven Food as Medicine App for consumers to determine what foods are good or bad for their individual medical conditions and wellness goals. We empower consumers to make the right decision from what’s available to them at the physical or online grocery store. Consumer loyalty is cemented by grocers providing authentic personalized precision medicine that results in greater cart size, conversion to own brands, cross-selling to medically relevant products, unequivocal consumer data, and the bolstering of brand value through medical authenticity.