Food as Medicine for Grocery Retail Opportunities

As you know, shoppers are seeking healthier alternatives — in fact, 52% are reading product labels trying to discern what is good or bad for them, yet less than 1% have the knowledge or confidence to make a go/no decision.  

Youcan solve this consumer conundrum and profit with a purpose by providing health. You have the unique opportunity to influence shoppers at the point of purchase, bolstering their loyalty and gaining their gratitude. 

I’m attaching an excellent report from the Food Industry Association that delves into great detail showing why adoption of a Food as Medicine strategy is imperative. The following are key points and insights relayed.OpportunityDefinitionCompetitionLeadershipExecutionAdvancementNext StepsDownload the report by clicking on the button below,
REPORT: Food as Medicine in Grocery Retailing