Elevate Personalization Across Channels

Consumers have come to expect a consistent, seamless, personalized experience across the entire journey, making omnichannel no longer a “nice to have” but a critical offering. The pandemic caused a shift from in-store shopping to online shopping that opened consumers to trying new brands.

So, how can grocery retailers reel consumers back in and strengthen loyalty? More than ever, personalization holds the key. A McKinsey 2022 consumer loyalty survey (download here) found that 80 percent of consumers are more likely to make a purchase when offered a personalized experience. The most successful grocers will need to continue investments in personalization across all channels, and GoNo provides the pinnacle in personalization by customizing recommendations based on the consumer’s medical conditions, wellness goals, allergies, diets, culture, preferences, and more.

GoNo is the only clinically proven Food as Medicine App for consumers to determine what foods are good or bad for their individual medical conditions and wellness goals. We empower consumers to make the right decision from what’s available to them at the physical or online grocery store. Consumer loyalty is cemented by grocers providing authentic personalized precision medicine that results in greater cart size, conversion to own brands, cross-selling to medically relevant products, unequivocal consumer data, and the bolstering of brand value through medical authenticity.

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