Leveraging Inflation for Own Brand Growth

The good news for Grocery Retailers is that inflation fell to 3.2 percent in July, well below its 2022 peak of 9.1 percent, according to the Consumer Price Index summary, US Bureau of Labor Statistics, August 10, 2023. That being said, inflationary threats are not gone. The McKinsey & Company 2023 State of Grocery report cites that, “66 percent of consumers have sought out less expensive goods, an increase of 4% from 2022” (download here).

GoNo can cause consumers to evaluate national brands in contrast to Private Label “Own Brands” from a nutritional and health effectiveness standpoint that are offered at the same or slightly lower prices. Own Brands deliver considerably higher margins to Grocery Retailers, further building Own Brand value and adoption for long-term performance and are considered a key strategy for strengthening grocery retailing. Strong retailers can deliver healthier products to consumers which benefits everyone.

GoNo is the only clinically proven Food as Medicine App for consumers to determine what foods are good or bad for their individual medical conditions and wellness goals. We empower consumers to make the right decision from what’s available to them at the physical or online grocery store. Consumer loyalty is cemented by grocers providing authentic personalized precision medicine that results in greater cart size, conversion to own brands, cross-selling to medically relevant products, unequivocal consumer data, and the bolstering of brand value through medical authenticity.