Hyper-Personalize for Profits

For Grocers to “go micro” is about creating the right experience for each customer and service mode in each channel. The expectation is that assortments, provided in a combination of digital and physical experiences, will match individual (and family) needs more precisely.

According to the Deloitte Grocery Retailer Report AUG/23, 87% of grocery retail executives say grocery marketing will become hyper-personalized. As grocers focus on individual consumers, they can open new opportunities, including competing on aspects of personalized health and wellness, i.e., Food-is-Medicine.

Three in four consumers are actively seeking more personalized nutrition, and 55% of consumers say they are willing to pay a premium for the right foods because they contribute to their health and wellness. The opportunity is pressing for grocers to engage the GoNo Food Finder to guide consumers to healthier purchase decisions.

GoNo is the only clinically proven Food as Medicine App for consumers to determine what foods are good or bad for their individual medical conditions and wellness goals. We empower consumers to make the right decision from what’s available to them at the physical or online grocery store. Consumer loyalty is cemented by grocers providing authentic personalized precision medicine that results in greater cart size, conversion to own brands, cross-selling to medically relevant products, unequivocal consumer data, and the bolstering of brand value through medical authenticity.

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