Profit from Pricing Pressures

“Shrinkflation” is now in the crosshairs of the White House. But far worse than that is the consumer perception that somehow Grocery Retailers are to blame (see New York Times article). This is both an opportunity and a threat to your bottom line.

Grocery Retailers can become consumer Champions in these circumstances. Don’t get caught in shrinkflation in the first place; instead, capture and convert consumers to your Own Brands.   

GoNo is the catalyst for you to do this. We judge every product based on its medical efficacy (good-for-you-ness), side-by-side. Even if your formulation is exactly the same as another’s, your own brand can legitimately be shown at the front of the line. It is also significantly easier for you to alter your formulation to outshine and out-grade other products focused on major health concerns like diabetes, heart disease, obesity, and arthritis. 

GoNo is the only clinically proven Food-is-Medicine App for consumers to determine what foods are good or bad for their individual medical conditions and wellness goals. We empower consumers to make the right decision based on what is available at the physical or online grocery store. Consumer loyalty increases with authentic, personalized precision medicine. The results are greater cart size, conversion to Own Brands, cross-selling to medically relevant products, unequivocal consumer data, and the bolstering of brand value through medical authenticity (see summary sheet).