Share of Life Strategy

Share of Life is replacing Share of wallet. Grocery Retailers looking to differentiate can add new offerings such as a life solution center, promising to save shoppers time and money with improved taste, health, and experience—at higher profit margins than traditional models.

Grocers also have value to offer to other businesses. Look at the rise of retail media, where grocery technology draws in targeted marketing revenue for access to a very targeted audience. Likewise, food in medicine (FIM) will involve taking insurance or employer subsidy payments for medically tailored foods.
GoNo Food Finder will be the center of this FIM ecosystem of partners that the grocery’s capabilities can serve. GoNo can drive new grocery revenue and profit from new quarters. In fact, 71% of grocery retail executives surveyed say they have an opportunity to win a greater “share of life” from consumers. See Deloitte Grocery Retailer Report AUG/23and McKinsey & Company Zero Consumers Report OCT/23

GoNo is the only clinically proven Food as Medicine App for consumers to determine what foods are good or bad for their individual medical conditions and wellness goals. We empower consumers to make the right decision from what’s available to them at the physical or online grocery store. Consumer loyalty is cemented by grocers providing authentic personalized precision medicine that results in greater cart size, conversion to own brands, cross-selling to medically relevant products, unequivocal consumer data, and the bolstering of brand value through medical authenticity.

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