The Rise of the Digital Shopper

Consumer research shows that 77% of shoppers reduced their grocery store purchases to at least one category of items. Today, just 44% of shoppers on average now make the majority of their common grocery item purchases at brick-and-mortar grocery stores, versus 63% in early 2020 — a 29% decline — and this is just the beginning.

Consumers now seek unique features such as product comparisons, diverse assortments, and personalized promotions. Your grocery clients need new strategies to present their value and a new way to define their relationship with their customers. One new opportunity for grocers to serve their customers is with personalized health and wellness, i.e., Food-is-Medicine, capabilities from GoNo Food Finder that you can integrate into your technology.

GoNo is the only clinically proven Food-as-Medicine App for consumers to determine what foods are good or bad for their individual medical conditions and wellness goals. We empower consumers to make the right decision based on what is available at the physical or online grocery store. Consumer loyalty increases with authentic, personalized precision medicine. The results are greater cart size, conversion to Own Brands, cross-selling to medically relevant products, unequivocal consumer data, and the bolstering of brand value through medical authenticity.

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