Winning Grocery Shopper’s Hearts

Inflation has caused some brands to charge as much or more for their product when there is less of it. This trade-off forces consumers to pay increasing prices for diminishing returns. While this isn’t a new practice, the cost-of-living squeeze heightens consumers’ attention to value—and they are shouting out about it to alert others. The Accenture Life Trends 2024 report (download here) indicates that under 22% of people feel that grocery retailers have their best interests at heart. This reveals a serious lack of trust!
Grocers need new strategies to present their value and a new way to define their relationship with their customers. One new opportunity for grocers to serve their customers is with personalized health and wellness, i.e., Food-is-Medicine, capabilities from GoNo Food Finder.

GoNo is the only clinically proven Food as Medicine App for consumers to determine what foods are good or bad for their individual medical conditions and wellness goals. We empower consumers to make the right decision from what’s available to them at the physical or online grocery store. Consumer loyalty is cemented by grocers providing authentic personalized precision medicine that results in greater cart size, conversion to own brands, cross-selling to medically relevant products, unequivocal consumer data, and the bolstering of brand value through medical authenticity.